Pay-Per-Click Search Engines

Pay-Per-Click search engines are the best way to get your website listed and in front of your customers quickly. Organic (meaning free) search engines take a long time and a lot of work to get to the top of, and you should definitely try to get there (click here to learn more about search engine optimization), but a good pay-per-click campaign can get you started right away. Here's how it works:

Basically, you create an ad for your site, and place it in the search engine's listings, and then you tell them how much you would like to pay each time someone clicks on your ad. The more you bid, the higher your ranking. Most of the good pay-per-click search engines use complex algorithms to figure out their rankings. So it isn't always just based on how much you bid. They may also consider the quality of your ad as related to your website, as well as many other factors.

Keep in mind that it is very easy to waste a lot of money very quickly with pay-per-click search engines. Before you do anything, you need to figure out how much each visitor is worth to you. So for example, if you sell an item for $100, and you know that one out of every 100 visitors makes a purchase at your site, then every visitor is worth $1 to you. Simple, right? That means you should bid less than $1 per click to make a profit. Start slow and continue testing until you have a good idea of how your sales are going, then you can get into pay-per-click search engines fully.

You're also going to want to do some research before you start bidding on your keywords. Click here to learn more about how to find the right keywords for your website.

Here are the top pay-per-click search engines on the web. If you get your listing in with them, you'll get listed in a lot of the smaller search engines as well.

1. Google AdWords
Google Adwords is the biggest pay-per-click search engine on the internet, and they can get you a ton of traffic. This is where you should start.

2. Yahoo Search Marketing
Yahoo Search Marketing (formerly known as Overture) is the web's oldest pay-per-click search engine, and it's still huge. They recently started their new "Panama" system which has been getting rave reviews from their users. This is an imprtant search engine to get listed in.

3. Microsoft AdCenter
Microsoft adCenter is growing fast, and you should definitely consider using their service. You can often get listing for a lot less than you can with Google or Yahoo and still get great results. Plus, they have the power of Microsoft backing them up, and we all know what kind of presence they have online.

Note #1: These are just the big three. There are more than 300 pay-per-click seach engines that you can use, but the truth is that the 3 above will take care of about 90% of the your traffic. For more information about all pay-per-click search engines, and to stay up to date on pay-per-click search engine information go to www.payperclicksearchengines.com.

Note #2: A lot of people are using pay-per-click search engines, especially AdWords, to make money selling affiliate products online. If you're interested in learning about how you can do this also, Click here.